Marketing Strategy Expert (MSE)
Overview
SMstudy® Certified Marketing Research Experts are experienced in facilitating appropriate assessment tools to measure factors that help drive better corporate decision making and in turn more decisive marketing actions.
SMstudy® Certified Marketing Research Experts execute processes associated with planning and conducting a marketing research project. Processes include understanding the research problem; selecting a suitable research design; collecting, processing analyzing and interpreting data; and presenting the results to the key decision makers.
Successful candidates will be awarded the SMstudy® Marketing Strategy Expert certification by SMstudy after passing the exam.
Certification
SCMS-E
Prerequisites
Experience
5 years work experience
Education
Study of all processes from SMstudy Guide – Marketing Research book, 40 mandatory educational hours and professional recommendation.
Target Audience
Sales and Marketing Professionals and Specialists.
Cost of Exam
USD $600
Exam Format
- Multiple choice
- 180 questions
- No negative marks for incorrect answers
- 240-minute duration
- Proctored online exam
Audience Profile
This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Marketing Research Expert.
Prerequisites
Candidates should have a minimum of 5 years work experience. It is preferable to complete the SMstudy® Certified Marketing Strategy Specialist certification and study all processes in the SMstudy® Guide –Marketing Strategy book before applying for the SMstudy® Certified Marketing Strategy Expert certification. It is also mandatory to earn 40 educational hours by attending Marketing Strategy Expert classroom training provided by a SMstudy approved VMEdu Authorized Training Partner (V.A.T.P.) and provide a professional recommendation.