Marketing Research Professional (MRP)


SMstudy® Certified Marketing Research Professionals facilitate well-planned marketing research methods to measure factors that drive better corporate decision making and in turn more decisive marketing actions.

Marketing Research can be conducted on all Aspects of Sales and Marketing. SMstudy® Certified Marketing Research Professionals test multiple marketing hypotheses to better understand consumer behavior, finalize product features, define metrics for marketing efforts and track and improve marketing activities.

Successful candidates will be awarded the SMstudy® Certified Marketing Research Professional certification by SMstudy after passing the exam.








Preferably SMstudy® Certified Marketing Research Associate

Target Audience

Anyone interested in becoming a Marketing Research Professional

Cost of Exam

USD $300

Exam Format

  • Multiple choice
  • 100 questions
  • No negative marks for incorrect answers
  • 120-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for anyone interested in becoming a Marketing Research Professional.


There is no formal prerequisite required for this certification. However, it is preferable to complete the SMstudy® Certified Marketing Research Associate certification and study the recommended processes in the SMstudy® Guide – Marketing Research book before applying for the SMstudy® Certified Marketing Research Professional certification. All required resources are provided as part of the online certification course.

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