Become a Web Analytics Expert

Overview

Web analytics involve the collection, measurement, and analysis of web data to understand the impact of digital marketing activities on customers and potential customers.

The SMstudy® Certified Web Analytics Professional course introduces marketing specialists or enthusiasts to the world of website analytics and how data-backed decision making leads to improved customer online interaction.

Candidates will be awarded the SMstudy® Certified Web Analytics Professional certification by SMstudy after passing the exam.

Certification

Heading

SCWA-P

Prerequisites

Experience

 None

Education

SMstudy® Certified Digital Marketing Professional Certification and study the recommended processes in the SMstudy® Guide – Digital Marketing

Target Audience

Anyone who is interested in becoming a Web Analytics Professional

Cost of Exam

USD $300

Exam Format

  • Multiple choice
  • 80 questions
  • No negative marks for incorrect answers
  • 90-minute duration
  • Proctored online exam

Audience Profile

This certification is appropriate for Sales and Marketing Professionals and Specialists interested in becoming a Web Analytics Professional.

Prerequisites

The candidate should have passed the SMstudy® Certified Digital Marketing Professional exam and studied all processes from chapter 7 of the SMstudy® Guide –Digital Marketing book before applying for the SMstudy® Certified Web Analytics Professional.

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